Microsoft Advertising Exchange goes global [Developers]

Microsoft has announced recently that they are expanding their Ad Exchange service on a global scale. What'south interesting to note is this move could maybe requite hope that they may bring the PubCenter beta to people effectually the world soon who don't reside in the The states. I'm sure Microsoft would like to allow Canadians, Europeans, Australians and more than to create and publish advertising campaigns in their WP7 apps and on websites.

We'll keep an eye out for any information which could indicate such a move for the PubCenter. For at present it's nonetheless a waiting game unfortunately. Bank check out the press release for the expansion of the Advertizing Exchange afterward the break.

Exchange Now Open for Business concern in the UK and Netherlands

Windows Phone vii In-App Inventory Available Globally

Microsoft today announced that the Microsoft Ad Exchange, a real-time bidded (RTB) market place that allows advertisers the ability to bid on high-quality online inventory, is officially "open for business concern" in the UK and Netherlands with launches planned for Canada, France and Germany in the coming months. In addition, the company announced that all Windows Phone seven in-app advertizing inventory is now available globally via the Microsoft Advertising Exchange for Mobile.

The Microsoft Advertising Commutation, which launched in the US in early April, gives advertisers and publishers the power to purchase and sell their digital inventory through an automatic RTB auction on a cost-per-impression basis, via its partnership with AppNexus, a leading real-time ad platform. The RTB functionality helps advertisers scale creative executions with just a few clicks. Additionally, the Exchange helps publishers attain higher yields on their own inventory while still maintaining a quality ad environment on their web pages.

"We're very pleased to announce the expansion of the Microsoft Advertising Exchange into markets outside of the The states and to besides offer the Windows Phone 7 in-app inventory via an RTB platform," said Dennis Buchheim, general manager, Scale Display for Microsoft. "We've seen very encouraging results so far in the U.Due south. Advertisers are seeing improved ROI on their campaigns, while publishers are achieving college yields on their inventory - all in an open, premium marketplace. It is a true 'win-win' state of affairs for both parties, and we're committed to an ambitious expansion of the Exchange in other markets in the coming months."

Since Apr 2022, the Microsoft Advertising Exchange has grown rapidly and achieved strong results for both advertisers and publishers. For example, on the advertiser side, Accordant Media recently realized an 8x increase in daily conversions as a result of tapping the Exchange for an e-commerce client'south campaign. From the publisher side, Windows Live - in pre-launch tests in the U.S. - saw inventory sold through the Commutation monetized at rates 192 percent higher than the rates achieved through traditional non-guaranteed channels.

Daphne Sacco, Manager, Net Marketing, eBay comments: "Microsoft's quality inventory has proven to be very successful for eBay. We are looking forward to expanding our relationship and the use of the Microsoft Advertising Exchange in the UK market."

The new Windows Phone seven in-app ad availability will also provide several fundamental benefits for advertisers, ad networks and advert agencies, including:

The ability to use real-fourth dimension ad bidding to increase media buying efficiency and maximize ROI;

Larger banner size (480 x 80), back up for both image or text ads along with click-to-web and click-to-call to drive greater bear upon and appointment;

Enhanced targeting such as historic period, gender, location, and app category, to improve mobile advertising relevance; and

The ability to bid on prototype or text in-app inventory available in countries with a Windows Phone Market.

Currently, Windows Live and MSN non-guaranteed PC inventory is available through the Microsoft Advert Exchange. Microsoft plans to integrate additional tertiary-political party publishers into its global Exchange offerings every bit well as announce new markets in the almost time to come.

Nigh Microsoft Ad

Microsoft Advertising provides advertisers and publishers with media, tools and services to help bulldoze deep and profitable engagement with their audiences. This includes a media network that reaches hundreds of millions of consumers around the world; global technology platforms and tools that enable easy planning and direction of campaigns and content; and services that help untangle the complexities of digital media to get more value from marketing and content investments. Microsoft Advertising makes buying and selling media simple, smart and price-effective across media and devices in the Microsoft network of properties and beyond. More information is available at http://advertising.microsoft.com.

Nigh Microsoft

Founded in 1975, Microsoft (NASDAQ:MSFT - News) is the worldwide leader in software, services and solutions that help people and businesses realize their total potential.

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